Marketing-Konzept Mittelsachsen 2027: Markenauftritt, Positionierung und Kampagnenlogik für Landkreis und Wirtschaftsregion

Beschreibung

Der Auftragnehmer soll daraus ableiten, welche Bestandteile für das neue Marketing-Konzept übernommen, weiterentwickelt, verworfen oder neu interpretiert werden sollten. Hierzu ...

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Vergabestelle

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Anforderungen

• ProjectTeam Full project team description including project lead, roles, qualifications, experience, and substitution plan. Technical expertise in brand development, location marketing, regional marketing, campaign development, and participation formats. Qualification profiles for project lead and key team members. Table of relevant reference projects.
• References 3 work samples from brand strategy, location marketing, regional marketing, economic development, campaign development, or participation formats. Brief explanation of the task and bidder's role.
• Legal Bidder's self-declaration of reliability (according to § 6 Abs. 5 VOL/A).
• Legal Bidder's self-declaration regarding turnover, references, and company legal form for the last three years.
• Legal Bidder's self-declaration of registration in a professional or commercial register.
• Legal Declaration for bidding consortia (if applicable).
• Legal List of contractor services.
• Legal Bidder's self-declaration of compliance with minimum wage law, employee secondment law, and supply chain due diligence obligations.

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